For Athlon Sport, a start-up road cycling business in Chelmsford, we were tasked with designing a retail unit to launch before the season started. With limited time, we worked closely with the client to create a fast-track project that would sell a large amount of stock secured from top industry suppliers. As retail design consultants, we utilized the brand identity already created to design a space that was not only functional but also visually appealing to the target market.